If you want to understand customer behavior, you need to know about VALS, a popular psychographic market segmentation tool developed at SRI. The VALS framework helps you understand what motivates different types of customer behavior.

Don't make the mistake of assuming that what motivates your customers is the same thing that motivates you. Find out how VALS can help you design better products.

CHAPTERS
0:00 Introduction
0:36 Psychographics in Gaming
1:57 What motivates me might not be what motivates you
4:36 Use VALS to design better products
6:19 What motivates you? Use VALS to find out
6:41 Conclusion

TAKE THE ORIGINAL VALS TEST
Find out which type you are!
http://www.strategicbusinessinsights....

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