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If you think business acquisition is about slick persuasion tactics and bringing your best ‘poker face’ to negotiations, think again.

Buying a business is fundamentally a psychological game.

If you have more information than the person you are in negotiation with, you gain an advantage.

It is why the most important element you can discover during a business buying negotiation is the motivation of the seller.

Knowing why they are selling allows you to structure a deal to give them what they want – at a price and in a timeline that works for you.

Discover how to understand the motivation of the seller in my latest YouTube video published today, featuring part of a presentation at the Dealmakers Retreat.

If you are about to begin negotiations or have already started reaching out to vendors, this is a mustwatch video.

You will discover…

What the seller is thinking about before you’ve said a single word to them (and how to overcome any objections before they arise)
Why lack of experience of the business buying process can prove a serious obstacle to getting a deal done (and how to work with vendors to move the process forward)
How to overcome unrealistic expectations of valuation from the business owner (without jeopardising a deal)
Why you need to be aware of your own psychology as a buyer to avoid becoming emotionally involved (and turning into a motivated buyer)
How to break down any barriers the business owner has to sharing their reasons for selling
Avoid this #1 thing during negotiations to get a better deal (this one thing alone will kill your chances of the deal you want)

#businessgrowth #businessacquisition #buyingabusiness