This BeeBusinessBee video focuses on the concept of the promotional mix. The specific focus is on the aspects of the promotional mix, before looking at how these could be applied to an organisation in question.

This video comprises of knowledge and application, before concluding with an activity that you can undertake to test your level of understanding. This is video can be used with a range of business courses, including; BTEC, GCSE and A Level.

More resources can be found online at; www.beebusinessbee.co.uk