Where Good Ideas Come From, science writer, Steven Johnson, explores the history of great ideas. Gutenberg’s printing press. Darwin’s theory of natural selection.Microsoft Windows. Twitter. Good ideas are easy to point out. But where did those ideas come from in the first place? Here is the introduction to the eight key text and video insights he shared in Where Good Ideas Come From – plus two new insights he’s had since then, exclusive to Heleo readers.

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Heleo Insights are authorized distillations of the key ideas found in major contemporary works of nonfiction featuring original video of the author. Steven Johnson’s work focuses on the history and future of innovation. He pored through centuries of material to determine what beliefs and habits history’s biggest gamechangers and rulebreakers had in common. The result of that research was his instant classic Where Good Ideas Come From.