This session was part of SXSW’s Partner Programming at SXSW 2024 and is presented by KOCCA

From the seismic rise of KPOP to groundbreaking innovations in AI and VR, Korea continues to redefine the boundaries of creativity, collaboration, and connectivity in music and film.

In this session, discover how four visionary companies at the forefront of Korean entertainment are revolutionizing traditional platforms. Through the integration of cuttingedge AI and VR technologies, these pioneers are empowering artists to produce music and film with unprecedented efficiency and independence while captivating audiences on a global scale.

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