Is your site traffic coming down? Are the rankings of your oncepopular articles coming down? It’s time to revisit your older articles and upgrade them. It would be ideal for updating all articles that were published more than 12 months ago, but if you are a oneman show or a small team of content writers, this may pose a challenge.

So, this video is all about helping the “single person or a small team” to update a large number of older articles.

Chapters (Timestamps):
00:00 Introduction
02:10 Identify the Right Articles to Update
05:35 How to Update the Content
06:50 Old way vs. New way of Content Creation
07:41 #1: Satisfy Search Intent Within 3s
08:18 #2: Properly Remove Outdated Info
10:09 #3: Satisfy Secondary Search Intent
13:23 #4: Trim the Fat
14:53 #5: Merge Similar Content
16:36 Submit Updated Content for Recrawling
18:36 Outro

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We hope with a clear and focused strategy to update your older content. They will now rank better and possibly get back the traffic they have lost. If you have other strategies you would like to share, feel free to leave them in the comments below.

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