Auction Insights can tell you a great deal about the competitive environment your campaigns are in. The stats themselves are useful, but there are additional steps you can take to understand this landscape beyond the basic metrics in the standard report. In this video, we'll walk you through how to customize the Auction Insights report for greater insights and how to use outside tools to generate new strategies.

0:53 Navigating to the Auction Insights Report in Google Ads
1:46 Finding as Many Competitors as Possible with Different Levels of Auction Insights
3:33 Using Segments to Find Trending Auction Insights Data
5:09 Analyzing Device Level Data in Auction Insights
6:07 How to Use Competitor Research Tools to Further Your Learnings
6:35 Looking for Insights into Keywords a Competitor Uses
7:56 Finding Keywords Relationships Amongst Competitors
9:03 Recapping Strategies to Use for Auction Insights Reports

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