Every menu is a carefully constructed to persuade you into making certain decisions, predominantly ones that will ultimately make you spend more MONEY. The psychology behind menu engineering is backed by science and countless hours of research, and covers aspects such as positioning, color theory, use of buzz words, controlled costing and more.

1. Chef
2. Food Consultant
3. Food Photographer
4. Writer

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx