This video explains what a vanity short code is, and how it compares to a random short code. A short code, either a vanity short code or random short code, is a 5 to 6 digit phone number that brands use to communicate with their consumers. There are two different types of short codes, which are vanity short codes and random short codes (sometimes referred to as generic short codes or nonvanity short codes). With a vanity short code, a brand is able to select a preferred number, and the short code will cost a brand $1,000 per month. Random short codes are randomly selected and then given to the brand. A random short code will cost a brand $500 per month.

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