#VarunJaipuria #pepsico #beverageindustry #marketingstrategy #businessnewslive
Since Varun Jaipuria assumed leadership of the India territory (in early2022), which contributes approximately 80% to Varun Beverages Ltd.’s (VBL) top line, the company’s market capitalisation has jumped nearly fourfold to Rs 1.82 lakh crore. VBL the largest bottler of nonalcoholic beverages in the country today bottles and markets PepsiCo’s colas and juices in over 90% of India’s geography. Between 2021 and 2023, the company's top line surged at 35% CAGR, soaring from Rs 8,958 crore to Rs 16,321 crore. Under Jaipuria's direct leadership as CEO of VBL’s India and South Asia operations, revenues from the region nearly doubled in just two years, from Rs 6,596 crore in 2021 to Rs 12,633 crore in 2023. And despite widespread inflation woes among FMCG peers, he also managed to improve its margins from 7.42% in 2019, standalone net profit margin has jumped to 14.05% in 2023.

The young executive vice chairman of Varun Beverages Ltd. (VBL), has plenty to celebrate. Steering a family business to unparalleled success is no easy feat, yet at the age of 36 Jaipuria has achieved what many second and thirdgeneration entrepreneurs only strive for. Unlike many modern entrepreneurs who flourish in the limelight, Jaipuria prefers to operate away from media attention. However, when it comes to discussing the intricacies of his business in person, he sheds his reserved demeanour like a newly emerged butterfly unfurling its vibrant wings. In an exclusive interview to Business Today’s Arnab Dutta Jaipuria opened up about his strategy and vision for the diversified business.

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