VETEMENTS SS25 SHOW OFFICIAL VIDEO

In response to a world where luxury fashion is under unprecedented pressure, VETEMENTS presents its SPRING SUMMER 2025 collection by Guram Gvasalia. Inspired by the global economic downturn and a consumer base increasingly wary of uncontrolled consumption, the collection is a statement on the need to rethink what fashion means in a world where the old systems are crumbling.
Set inside the semiabandoned mall, a collection draws on the ethos of “make new out of old”—an approach where existing wardrobe pieces are reworked and given new life. It speaks to a future where consumers no longer have the desire, or the means, to participate in relentless luxury consumption. Instead, they adopt a DIY mindset, creating unique, conceptual pieces from what remains.
It reflects a world where the stores are closed, and the opulent past of luxury fashion is bankrupt, both financially and creatively. It’s about taking what’s left, repurposing it, and challenging the idea that new always means better. It’s also about claiming back something that belongs to you, and falling in love with it again
Garments that break away from traditional luxury norms, featuring deconstructed and reassembled pieces that create a new form of elegance from old foundations. Pieces turned upside down, twisted and remolded, pants turned nito jackets and coats, plisse skirts reworked info gowns and socks cut into tops, while recut Cradle of Filth tshirts become a punk dress. Slip dreses and undergarments twisted to a new proportions. Georgian duvet and newspapers become gowns, and 12 weddign dresses are merged into one mega weddign dress for a final look.
DIY: A conceptual approach where repurposed fabrics and unconventional materials are pieced together, reflecting an era of scarcity and ingenuity.
Designs that embrace imperfections, unfinished edges, and an unpolished look, creating a bold contrast to the overproduced luxury of yesterday.
With this collection, VETEMENTS calls for a shift away from the consumptiondriven luxury model. It invites consumers to reflect on the value of what they already own, to rework, repurpose, and create meaning through personal expression.
The true power of VETEMENTS has always been the feeling of belonging—a sense that you can be a VETEMENTS person without ever buying a single piece. This inclusive spirit is what has created a cult following for the brand and is manifested in this collection. You can recreate some of the looks without the necessity of purchase, still feeling part of the conversation.

CREDITS:
CREATIVE DIRECTION, STYLING & CASTING: Guram GVASALIA
PRODUCTION: Villa Eugenie
VIDEO: Kitten Production
SOUNTRACK COMPOSED BY: OZ
MAKE UP: Pat McGRATH
HAIR: Pablo KUEMIN + Jody TAYLOR