On 18 May 2024, Air France invited the bubbly young woman starring in its latest brand video to walk the legendary red carpet in Cannes. An original way for the airline to celebrate 44 years of uninterrupted partnership with the Cannes Film Festival and its love of cinema.
From the steps of the Eiffel Tower to the red carpet in Cannes, the heroine moves from one legendary French city to another wearing her red dress with a neverending train, designed by Rabih Kayrouz.
The Air France brand video is part of the airline's strategy to move upmarket and embodies its ambition to offer its customers the best of France and take elegance to new heights. It ends by revealing the airline's new advertising slogan: "Elegance is a journey. Air France".

ABOUT AIR FRANCE:
Since 1933, Air France has been promoting and highlighting France throughout the world. With an activity divided between passenger transport, cargo transport and aeronautical maintenance, Air France is a major air transport player. More than 42,000 staff that make up its workforce are committed on a daily basis to offering each customer a unique travel experience.

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