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If you're a new copywriter learning about client acquisition, you've probably gotten this advice:

"YO, YOU GOTTA GET INTO COLD EMAILS. USE THIS TEMPLATE TO GET INFINITE CLIENTS."

So you swipe their email template, send out a billion emails and... nothing. No responses.

The reason most copywriters don't have success with cold outreach is because they're terrible at it. No really they're the worst.

So we wanted to walk you through what makes a bad cold email so ineffective and then give you a few tips on how to make sure your cold emails stand out from the crowd and start landing you conversations with potential clients.

PLUS, we'll show you one of the best cold emails we've ever gotten from a new copywriter. Watch until the end if you want to improve at email copywriting.

0:00 This is what most cold emails actually sound like
2:02 What makes a bad cold email "bad" (common mistakes!)
11:45 What successful cold emails look like, and why they're good
16:30 Takeaways and advice for cold emailers


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Copy That! is hosted by Alex Myatt, Rod Satterwhite, Lindsey Hough, and Sean MacIntyre.