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Warner Bros. Discovery's Max is 'a flawed strategy': Analyst

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Yahoo Finance

"Warner Bros. Discovery (WBD) missed fourthquarter estimates on both the top and bottom line, the stock dropping Friday morning after posting this widerthanexpected loss. LightShed Partners Partner and Media and Technology Analyst Rich Greenfield joins Yahoo Finance to discuss the media studio's strategy around costcutting and streaming content.

""There's no doubt that [CEO] David Zaslav and Gunnar Wiedenfels, their CFO... they've done a great job of living up to the freecash flow numbers that they promised Wall Street,"" Greenfield explains. ""The challenge is they haven't been able to grow the business... What you're seeing from investors is that It's hard to pay meaningfully for a company if they do not believe that there is future revenue and earnings growth. So, you can cut and certainly generate cash on the shortterm, but custcutting is not a longterm strategy...""

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