As online retail shopping soared during the pandemic, GenZ had their sights set on adding one thing to their cart: vintage clothing. It’s a trend mainstream fashion designers are now incorporating. In the latest Stay Tuned, we’ll tell the story of how three friends turned selling vintage clothes in an empty parking lot into a $1M business of sustainable shopping and how younger consumers stopped viewing secondhand clothing as second class.

Stay Tuned is an NBC News brand dedicated to bringing the trusted, accurate, premium journalism to Gen Z News consumers. We think like our audience and highlight the stories that resonate and are relevant to them. Stay Tuned each week for new videos on Fridays.
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