In this webinar, Zach Chahalis and Garrett Sussman discuss why SEOs need to be leading the conversation with marketing, analytics, and content teams to ensure successful website migrations.

You will learn:

1. The value of involving your SEO team in every step of the replatforming process from initial kickoff calls, to design review, to implementation and deployment.

2. How to help search engines better comprehend a major site change quickly and effectively.

3. How to limit technical debt and avoid the sabotage of your website's foundation like a flimsy house of cards.

[0:00] Intro
[3:31] Agenda
[4:50] Pre Migration Preparations
[22:45] Benchmarking Metrics
[23:50] Site Architecture
[40:43] HTML Tagging Elements
[43:02] On Page Elements
[47:00] PreLaunch Considerations
[53:38] Replatforming Nuances
[58:56] Q&A and Final Thoughts


Unintended consequences. That's what happens when your digital marketing team launches a website migration or a replatforming project without an SEO leading the charge.

Developers. Marketers. Executives. They all have similar goals and the best intentions. But you cannot underestimate the planning, coordination, and foresight required to execute a project of this magnitude without risking a complete organic search disaster.

Over the past dozen years, Zach has managed over 50 site migrations, replatformings and redesigns. I've seen it all. Large scale ecommerce sites with thousands of product variations. Multilocation real estate sites. Even your simple mom and pop SMB. They all have one thing in common: project management.

Across each and every project, I've learned multiple tips and tricks that will help your SEO team smooth out the process, reduce the time needed for search engines to understand major changes, and help your company eliminate the unnecessary technical debt on their new site.