Explore how two global industry leaders are expanding their brands internationally while leveraging data, technology, and strategic engagement in this conversation between Gerrit Meier (Managing Director and Head, NFL International) and Erika James (Dean, The Wharton School), and Eric Bradlow (Vice Dean, AI and Analytics at Wharton).

The closing session of the 2024 Wharton Global Forum in São Paulo, Brazil, this discussion focused on the challenges and opportunities Wharton and the NFL face in new markets, and innovative approaches to building strong, lasting fan and alumni communities worldwide.

#WhartonForum #Wharton #NFLBrasil #SportsBusiness



Founded in 1881 as the world’s first collegiate business school, the Wharton School of the University of Pennsylvania is shaping the future of business by incubating ideas, driving insights, and creating leaders who change the world.

With a standing faculty of 241 renowned professors, Wharton has 5,000+ students across four degree programs: undergraduate, MBA, executive MBA, and doctoral. Each year 13,000+ professionals from around the world advance their careers through Wharton Executive Education’s individual, companycustomized, and online programs – with 200,000+ others earning certificates from Wharton Online since 2015. More than 104,000 Wharton alumni form a powerful global network of leaders who transform business every day.

Learn more about Wharton: https://www.wharton.upenn.edu/
Subscribe to the Wharton YouTube channel: https://www.youtube.com/user/thewhart...