Learn what brand attributes are and how they help connect your brand to your audience on a human level.

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By the end of this video you’ll understand the role brand attributes play in modern branding and connecting through human personality.

First, you’ll learn how and why attributes are formed and how to provide humans with quick ease of understanding.

Next we’ll look at what brand attributes are and how the primitive human brand analyses brands in the same way it analyses predators and survival mechanisms.

Then you’ll discover why brand attributes are important and how they contribute to the buying decision process in crowded market places.

Next you’ll learn the difference between brand attributes vs brand personality and how attributes are the foundation for personality.

Finally, we’ll look at a brand attributes list and discover the brand attributes of Harley Davidson, one of the3 most iconic brands in the world

0:00 What Are Brand Attributes? (Top Brand Examples)
1:04 What Are Brand Attributes?
1:54 Why Are Brand Attributes Important?
2:44 Brand Personality Vs Brand Attributes
3:41 Brand Attributes Example
5:02 Brand Attributes Example: HarleyDavidson

#brandattributes #brandstrategy #branding


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