Ever wonder how ecommerce stores are able to remind you of items you left in your cart on their website? That's a tracking pixel at work.

A pixel is a small piece of code that is added to a website or email design to track site visitors or email openers. It allows website operators or email senders to gather information about their audience, including what pages they browse, what buttons they click, and even their IP address.

In this video, Keaton explains how pixel codes work, how they're different form cookies, and how marketers can benefit form their use.

To learn more about pixel codes, check out our blog post: https://www.adroll.com/blog/everythin...