Product Managers build products that can make money for the business, hence the product monetization strategy can be a gamechanger for the product!

In this video, we'll unveil winning product monetization strategies to turn your ideas into profitable products.

Discover different models, explore effective pricing tactics, and learn how to leverage the power of your sales team.

Whether you're a seasoned entrepreneur or a product enthusiast, this video will equip you with the knowledge to create products that people love and pay for.

0:00 Introduction
1:35 How did Kalpana started her journey in product management ?
2:33 How was Kalpana’s experience while working at big companies ? Is it interesting ?
3:23 What are the key factors required to consider while deciding monetary strategy while launching the product ?
6:11 What are the possible mechanisms to do the research regarding the end user who is going to use it or pay for it ?
8:18 What are the methods that can be used to understand users willingness to pay apart from interviews ?
9:29 What are the methods that can be used to understand users willingness to pay apart from interviews ?
11:08 How can someone access the potential revenue impact of the monetary strategy ?
13:02 If it’s a B2B product so what are the ways to segment the different user base for different tiers ?
18:05 What strategies should be used for different tiers and monetisation ? Should we go for premium or freemium or what kind of tier ?
19:29 What are some of the considerations one should take to increase the price and improve the existing product ?
21:31 Isn’t it complex to manage two types of models where half are on full time deal ?
22:38 How can one make sure that they are alining their busy strategies with the business goals and product vision ?
24:46 What are the different models or options are available like premium or subscription or inapple purchase or lifetime purchase ?
28:09 How is licensing different from subscription or they are similar ?
30:43 How can someone leverage marketing, sales, finance scheme to develop a solid monetisation strategy ?


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