Blake Sabatinelli is the CEO of Atmosphere, a leading streaming TV service for businesses. He wants to build the future of business television by creating an engaging outofhome media experience tailored for brands of all types.
Watch now to learn more about business television, building an advertising platform, and how the company has grown and pivoted.
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#business #entrepreneur #atmospheretv
Chapters:
[02:12] What is Atmosphere TV?
[11:51] Marketing Atmosphere
[19:36] The ROI of Digital Content
[22:16] Building a Dynamic Advertising Platform
[25:39] Content Partner Relationships
[37:22] Rapid Fire Questions
Episode Links:
Blake Sabatinelli LinkedIn: / blakesabatinelli
Atmosphere TV Online: https://www.atmosphere.tv/
Atmosphere TV Instagram: / atmospheretv
Atmosphere TV YouTube: / @atmospheretv
Takeaways:
Out of Home Experience Atmosphere TV is a way for businesses to use their screens to better engage customers using audiofree video from notable publishers. The channels are curated for a dynamic “out of home experience” for guests.
The Right Atmosphere Atmosphere TV has channels that cover myriad topics from animals to comedy to live sports. The variety is meant to help business owners create the right “Atmosphere” for their establishments and waiting areas.
Pivoting and Expanding COVID caused many businesses to change course. As many of their partner locations were shut down, Blake Sabatinelli explored having Atmosphere TV break into new industries to success.
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ABOUT BLAKE SABATINELLI —
Blake Sabatinelli, a native Texan, has an extensive history in the news and digital strategy space. He combines both skill sets as CEO of AtmosphereTV. Prior to Atmosphere, Sabatinelli was CEO at Newsy. In his current role, he strives to hire genuinely kind people, and continue to lead the way for Ambient Television consumption while finding ways to continue to break barriers for Atmosphere TV.
ABOUT RESTAURANT INFLUENCERS —
Restaurant Influencers is a weekly video podcast series presented by Entrepreneur Media and Cali BBQ Media. Every week host and restaurant owner Shawn Walchef (@shawnpwalchef) talks with business leaders like Rob Dyrdek, Emeril Lagasse, Kim Malek, Meredith Sandland, Jon Taffer, and more, about their secrets to Smartphone Storytelling, marketing, branding, and how to show up where customers are engaging online.
Published by Entrepreneur Media https://entreprenuer.com
Produced by Cali BBQ Media https://content.calibbq.media
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