What is a Product Marketing Manager?

A product marketing manager is a leadership position that entails planning out, guiding, and taking accountability for marketing campaigns, strategies, and other marketingrelated initiatives of (mostly) new products. These products could be anything, ranging from kitchen tools to groundbreaking apps.

The job description of a typical product marketing manager entails leading the marketing team, conducting market research, devising and executing a marketing strategy, and ensuring a stable product launch, among other things (more on this later).

PMMs are found in both startups and wellestablished enterprises. Their roles and responsibilities are pretty much the same as someone in a traditional marketing management role – to communicate the value of your product to a defined audience.

However, a PMM has to conduct market research and build the marketing engine of a new product from the ground up, whereas marketing managers typically manage the lifecycle of existing products.

Want to learn more about what a Product Marketing Manager does? Then go here: https://producthq.org/productmarketi...

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