What Does a Product Owner Do?

A product owner is a product development team member who ensures that each product delivers the maximum value to the user. They usually hold the central position in each product development cycle. Additionally, they have the ability to operate in various roles within a crossfunctional team.

An agile product owner can take on several roles in a scrum development capacity.

Some of these roles are:

Business strategist
Usercentric product designer
Customer analyst
Market research manager
Project manager
Development team lead

Additionally, a product owner may also be required to ensure task management best practices in order to maintain agile methodology during development.

Product Owner Job Description: 4 Primary Product Owner Responsibilities
As mentioned, a product manager can sometimes be required to fill several roles, especially if the product calls for handson input from a singular expert.

However, the 2021 product owner job description has 4 key responsibilities that anybody in this position has to fulfill.

Let’s take a look at these primary product owner responsibilities

1. Defining Project Vision
An agile product owner has to run point on the product development team from a strategic perspective.

A qualified product manager has highlevel knowledge of product development goals and it is their responsibility to communicate those goals to the rest of the team.

Since they are the point person on the product team, they need to communicate with all the stakeholders, including the customers, development team, and business managers.

This is to make sure that everyone involved in the product concept and lifecycle is up to speed on the product goals, and that those goals are in line with the business objectives.

In order to define the product vision, a product owner has to:

Maintain a cohesive and singular vision regarding the product
Adapt to the fastpaced and flexible nature of agile product development
Keep the stakeholders on the same page
Create an actionable product roadmap
Ensure the feasibility of the product with respect to business objectives

You can learn more about this role here: https://producthq.org/productownerj...

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