Time for the next video in our cycle devoted to marketing knowledge on questus channel. Today we will discuss the last element of the 4P concept promotion.

From the video you will learn, among other things:
• What is the role of promotion in a marketing strategy?
• How did the Digital Revolution change the world of advertising?
• How does CocaCola use its marketing communication to build a competitive advantage?

#MarketingMix #4P #Promotion

Scenario: Michał Moneta
Production: Kacper Żarski
Voice: Mariusz Sławik

Thanks to DOT Record for the possibility of recording!
  / dotrecordslodz  

questus on Facebook:   / questuspolska  
questus on LinkedIn:   / 2302463  

www.questus.pl