In this video, I’m going to break down the increasingly important role of brand personality within a modern brand strategy.

#brandpersonality #brandstrategy #brandtips

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What is brand personality and why is it so effective in 2023?

You’re going to learn not just why it’s so effective but why it’s an absolute necessity of any modern branding that wants to connect with their audience on a human level.

With that, here’s what you’re going to learn.

First, we’ll dissect the main goal brand personality aims to achieve and how the importance of this goal has multiplied due to consumer demands.

Then, I’ll dive into the science behind why personality is so effective and the science behind why our brains put so much emphasis on it.

Finally, I’ll discuss how the brand archetype framework is the most effective tool for developing a brand personality and how they can help to shape the perceptions of your audience.

In the end, you’ll be left in no doubt about the importance of brand personality and what tools to use to develop yours.


0:00 What Is Brand Personality? [Why it’s so effective in 2023]
0:36 Brand Personality Definition
2:03 Why Is Brand Personality So Effective?
3:51 Tools To Build Brand Personality



Want to dive deeper? Check out the full article below.
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