Discover the essence of business strategy in this enlightening video as Steve Coughran delves into the fundamentals of strategic thinking. Join us as Steve, CEO of Coltivar Group, shares insights and outlines the blueprint he utilizes to transform and elevate companies. Gain invaluable knowledge on crafting effective strategies that drive success and propel businesses forward. Whether you're a seasoned entrepreneur or just starting out, this video is a mustwatch for anyone looking to master the art of strategy and achieve remarkable results in the business world. Tune in now to unlock the secrets of strategic brilliance!

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00:00 Introduction
01:21 Strategy is NOT These 5 Things
05:05 Fundamental #1: Strategy is a Set of Choices
06:19 The Strategy Blueprint
11:02 Fundamental #2: Strategy Does These 4 Things
13:11 Fundamental #3: Strategy + Finance = Value Creation
16:35 Recap and Conclusion