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Private equity buying up contracting companies is a popular subject lately.

You may have seen Instagram posts and articles about entrepreneurs who’ve struck it rich by selling their businesses to mysterious private equity investors.

But, what does that actually mean?

Today, we’re going to learn what it's ACTUALLY like to sell to private equity investors, from someone who's done it.

Over the course of 30 years, Steve Wheatcroft grew his humble landscaping business called Urban Life Solutions into a 30MM behemoth that no surprise caught the eye of private equity.

After the deal was done in late 2019, Steve remained the CEO for another three years and helped the new ownership scale through more acquisitions to 100 MM.

And in today’s episode, he shares the unfiltered truth about what selling to private equity is really like.

The good.

The bad.

And the ugly.

And there is plenty of all three.

Enjoy.

00:00 Intro
01:32 Steve's story
07:26 What is private equity?
15:07 Appeal of private equity
31:11 Dealmaking
45:41 Strategies for wealth building
48:37 How are deals structured?
51:13 How things change after a deal
01:00:23 Private equity pros and cons
01:05:42 Steve's advice for entrepreneurs

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