Key performance indicators, or KPIs, refer to a set of quantifiable measurements used to gauge a company’s overall longterm performance. KPIs vary between companies and between industries, depending on performance criteria. For example, a software company striving to attain the fastest growth in its industry may consider yearoveryear revenue growth as its chief performance indicator. Conversely, a retail chain might place more value on samestore sales as the best KPI metric for gauging growth. So what are the major characteristics and categories of KPI? What are the most used KPIs and how to measure them? Why KPIs are so important to companies? In this video, I will discuss these questions with you.