The Denison Organizational Culture Model focuses on those aspects of organizational culture which have a proven link to business performance such as Sales Growth, Return on Equity (ROE), Return on Investment (ROI), Customer Satisfaction, Innovation, Employee Satisfaction, Quality and more. The model and organizational culture survey are based on over 25 years of research and practice by Daniel R. Denison, Ph.D. and William S. Neale, M.A., M.L.I.R.