Ever wonder why some packaging designs are more effective than others?

At Farm Design, we believe packaging architecture is key in helping create zones to make our designs clear and easy to process. In this video, we share the 3 different types of packaging architecture—monolithic, custom, and hybrid— and the ways you can decide which type is best for your brand.

We also walk through a variety of examples to demonstrate how we guide our clients, like Califia, Stella & Chewy’s, Marquis, and Pulp Chips, to use one of these types of architecture to their advantage.

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Do Good Work is a creative platform by branding studio Farm Design that shares knowledge through experiences and life lessons to inspire growth. We exercise a growth mindset that allows us to understand that everything we do is part of a bigger journey. It is this mindset that allows us to create good work.

We believe that life is better when you do good work.