Everything good, bad & ugly passes with time. Which one to hold & let go we must learn in time. A product life cycle helps us to track and there by forecast the amount of time a product goes from being introduced into the market to the time it's taken off the shelves.

There are four stages in a product's life cycle (introduction, growth, maturity, & decline). As newer, more successful products push older ones out of the market, the PLC allows us to track it's rise and fall.

This video is an introduction to the various aspects, however for a better understanding please check out the links from the "Additional Reading" section below and continue on your learning journey.

Note: Videos have been made with international students in mind, as such if your finding the speed of speech slow, please increase playback speed to 1.25 in YouTube.

I hope the video takes you beyond the definition & helps to make the learning process a little more tangible. Please subscribe & feel free to share.

––––––––––––––––––––––––––––––––––––––––––––––––––
Video Content

0:00 Introduction to What is Product Life Cycle (PLC)
0:17 What is Product Life Cycle?
0:38 What is Introductory Stage of Product Life Cycle?
1:58 What is Growth Stage of Product Life Cycle?
3:10 What is Maturity Stage of Product Life Cycle?
4:50 What is Decline Stage of Product Life Cycle?
5:15 Examples of Product Life Cycle
6:37 Facebook in Maturity Stage of PLC?

7:01 What are Other Types of Product Life Cycles?
What is Product Life Cycles for Styles?
What is Product Life Cycles for Fashion?
What is Product Life Cycles for Fads?
7:20 What are Examples of Product Life Cycles for Styles?
8:00 What are Examples of Product Life Cycles for Fashion?
9:07 What are Examples of Product Life Cycles for Fad's?

9:55 Product Life Cycles Recap

––––––––––––––––––––––––––––––––––––––––––––––––––
Came across a great saying:

“Innovation needs to be part of your culture. Customers are transforming faster than we are, and if we don’t catch up, we’re in trouble.” Ian Schafer

––––––––––––––––––––––––––––––––––––––––––––––––––
Additional Reading:


––––––––––––––––––––––––––––––––––––––––––––––––––
School of Learning
Arnav Dutta
  / arnavduttaa2020a44