Marketing is about boosting profit, which often means getting customers to buy more. Sustainability is about not consuming too much. It means leaving enough resources for future generations.

Given that these terms seem like opposites, can marketing really be sustainable? What does sustainable marketing even mean? And how can you do it?

This short video offers 5 researchbased tips for marketers who want to use their skills to make the world better.

If you'd prefer your information in written form, you can find the companion article here: https://nbs.net/whatissustainablem...

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Video credits:
Animation by Justin Li
Script and Voiceover by Chelsea HicksWebster

Special thanks to Adanma Onuoha for authoring the article that this video is based on.