Watch the full episode here: https://www2.merkleinc.com/l/47252/20...

The marketing industry has been buzzing lately about the “cookieless future”, or the deprecation of the thirdparty cookie. But what does that actually mean for advertisers? In the first episode of this twopart series, Andreah and Gaia sat down with Ilon Weeldreyer to better understand what the cookieless future is, the reasons behind it, and how it will change the ways advertisers can use cookies moving forward.

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