The big brands like Nike and Adidas are very discreet when talking about their production. So we decided to make a video on the costs to make a running shoe, and what kind of profits can ultimately be made in this business.

This video is largely based on an article from solereview, you can check out the full version here:
https://www.solereview.com/whatdoes...

Shout out to solereview and Rahul Cee for letting us use the article for our video!

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⏱ Timestamps
00:00 Introduction
01:09 Adidas & Nike's Profit Margin
03:58 What Are Landed Cost?
06:42 Cost of Running a Brand

About
Athletic Interest is a video essay series that investigates business stories from the world of sports.

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Sources
https://www.solereview.com/whatdoes...
https://www.adidasgroup.com/en/inves...
https://www.sec.gov/Archives/edgar/da...

#sneaker #nike #adidas