Steinway has created a powerful marketing narrative that if even one out of 12,116 parts isn't from Steinway, the piano is no longer a genuine Steinway but a SteinWas.

If their claim is correct, buyers will believe they can only purchase a genuine Steinway piano from Steinway & Sons and from no other seller.

However, if their claim is not true, a world of options opens up for the buyer (since over 600,000 Steinways have been made) that are simultaneously costeffective without reducing the quality and authenticity of the instrument.

To learn more about these myths and misconceptions, check out our Steinway Buyer's Guide: https://www.lindebladpiano.com/learn/...