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Remember Boosted Boards? Back in the mid2010s, Boosted was one of the most popular electric skateboard manufacturers in the world largely due to its popularity online. The most notable individual pushing Boosted was none other than Casey Neistat, but we saw several other viral videos using Boosted as well. For example, there were a few viral magic carpet pranks that were down using Boosted Boards. But, despite being one of the most recognizable names within the electric space, Boosted has since filed for bankruptcy and liquidated all of its assets. Many would point to an incident with their skateboards catching on fire as the primary reason that Boosted went under, but in reality, their fate was sealed long before their battery overheating issues. The truth was that the target market for highend electric skateboards was rather small. Not to mention, companies like Lime and Bird were offering a much cheaper renting alternative. This video explains the rise and fall of one of the most iconic social mediabased brands: Boosted.
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Timestamps:
0:00 Remember Boosted?
2:10 Optimistic Beginnings
5:36 Hurdle After Hurdle
9:10 The Fiery Fall
Thumbnail Credit:
• $450 BOOSTED BOARD REVIEW
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