There's a new service on the market that allows you to find accurate, realtime tractor and machinery values, and it's TOTALLY FREE!!! It's called the Value Insight Portal or "VIP", and it's offered by Sandhills Publishing, the parent company of TractorHouse.com, AuctionTime.com, MachineryTrader.com and TruckPaper.com, who help market a huge percentage of the used equipment sold in the U.S.

The Value Insight Portal requires you to provide your email address and set up a login, but once enrolled, you can check the auction value and retail value of any tractor, sprayer or combine, or industrial equipment like skid loaders and backhoes.

If you're evaluating a tractor, you'll need to enter the serial number, and on newer machines, the system may recognize what it is and fill in a lot of the specs on the machine for you. If that's not available, you'll need to enter the make, model, hours, and pertinent options, and the portal will give you a value of what the machine would be worth in average condition.

The system will generate three prices. It will show the auction price, which is what it would likely bring that day at an auction, or that a dealer would allow you in trade, and an expected retail price and recommended asking price. If you were selling it yourself, advertise it at the recommended asking price and be prepared to take the expected retail price. That gives you some negotiation room.

The portal brings together data harvested from Sandhills vast contacts with the used equipment market, from online and inperson auctions, to dealer inventory listings, to private transactions from sources outside the industry. It provides a value that accounts for location, options, and hours of a machine. I't literally the best online tool for finding used equipment values that I've ever encountered.

Once you've signed up for the Value Insight Portal, you can also request monthly market reports that show current realtime trends in overall used equipment values. Where is the used tractor market headed now? That will be the subject of my next video.

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