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Normally, you’ll never catch companies promoting or even mentioning their competitors' products. They strongly believe that all press is good press, so they’re careful to never discuss competitors. And if you ask them directly about the competition, they’ll only have extremely negative stuff to say. But, most of this is just for the cameras. Behind the scenes, a lot of these fierce competitors not only work together but are extremely interlinked partners. Really, the only true loyalty that any of these companies have is to the bottom line. Some of the best examples of this are how all of Apple’s displays are made by Samsung or how Netflix actually runs on Amazon’s servers. As such, we shouldn’t fall for this branding hype that these companies put out because, in the end, they don’t even drink the KoolAid themselves. This video explains the top instances in which companies actually secretly use their competitors' products behind the scenes, and why you shouldn’t buy into brand loyalty.

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Timestamps:
0:00 The Corporate Norm
2:14 1 Netflix & Amazon
4:40 2 Apple & Samsung
5:50 3 Samsung, LG, & Sony
7:26 4 Google & Firefox
8:53 5 Google & Apple
10:13 6 Microsoft & Linux
11:43 7 Microsoft & Google
12:51 The Corporate Lesson

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