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Promotion deals between gaming studios and YouTubers can be a great source of revenue for the YouTuber, but they can also erode the relationship between the creator and their audience when they go wrong. Let's evaluate what happened when three YouTubers, The Act Man, AngryJoe Show, and BigfryTV, took a sponsorship deal to promote Payday 3, a game that was broken upon its release.
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LINKS TO VIDEOS:

The Act Man:
Payday 3:    • Payday 3 Was A Certified BANGER  
Decline of Blizzard:    • The Decline of Blizzard  
Battlefield 2042:    • Battlefield 2042 is a Broken Disaster...  
Cyberpunk 2077:    • Why Is Cyberpunk 2077 SO BAD?!  
MW2:    • Why Is Call of Duty: Modern Warfare 2...  
Response to Controversy since This Video Was Uploaded:    • The BEST And WORST Games of 2023  

Bigfry TV:
Payday 3:    • PAYDAY 3 has finally released...  
Payday 3 Response:    • My Response to the backlash on my PAY...  

AngryJoe Show:
Payday Video 1:    • Pay Day 3  Angry Impressions  
Payday Video 2:    • Pay Day 3  Angry Stealth Heist Update!  
Starfield:    • Starfield  Angry Review  
Dead Island 2:    • Dead Island 2  Angry Review  

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TIME STAMPS:
0:00 The Sponsorship Strategy
02:19 The YouTubers
04:36 The Arrangement
06:17 PreLaunch Sponsorship
07:28 The Launch
08:21 Post Launch Sponsorships
10:03 The Backlash
12:36 Creator Response to Backlash
17:14 Why It Matters
18:57 How to Make Sponsorships Work
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#gaming #moderngaming #videogames #gamingcommunity #gamer #payday3