Wally appeared in the UK in 1989. He soon travelled to the USA and changed his name to Waldo. As he became more popular he acquired new names in new countries and his looks began to change.
Children love to look for hidden things and get a buzz when they find them.

Waldo marches across full page spreads that are filled with tiny people doing the most amazing things. Your job is to find him! Not easy. Wadell gave Wally a red striped tshirt, which sets him apart from all the other characters, but you will often find people and objects with red stripes to confuse you and there are just so many other people on each page – up to 500! for Wally to just disappear amongst them.

But the thing that made Waldo or Wally a superstar was the fact that he is an instantly recognisable character.

Over the years, with all that walking, Wally/Waldo has lost a bit of weight. As the franchise has grown, his design has been refined into a simple image that can be recreated anywhere and be instantly recognised. Basically, he never changes so there is no doubt who it is in the picture.

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Where's Wally is owned by the Entertainments Right Group. Images are used under fair use rules for purposes of educating the next generation of illustrators.

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