This video goes over how roast color can greatly impact the flavor of a coffee, notably moreso than any other variable in the roasting process. By focusing on a few studies, we are able to see the extent to which our preferences are controlled by how dark or light a coffee is presented. I hope you enjoy!

My Google sheet:
https://docs.google.com/spreadsheets/...

Literature and Scientists Consulted:

Dr. Samo Smrke (@samosmrke on IG)
Dr. Mark AlShemmeri (@kramalshemmeri on IG)

https://static1.squarespace.com/stati...

https://www.sciencedirect.com/science...

https://www.mdpi.com/23065710/6/2/29

Thanks to Morten Munchow for the fantastic article this video is largely based on.

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