Our series Versus pits two competing concepts against each other. In this episode, Y Combinator Visiting Group Partner, Pete Koomen, explores two common B2B sales strategies: Top Down and Bottom Up. Pete helps define each and discusses how a startup should choose and build their sales motion.

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Chapters (Powered by https://bit.ly/chaptermeyc)
00:00 Sell your product: Bottoms up and Top down
00:23 Top down sales
02:44 Bottoms up sales
05:21 Wrapup
06:00 Outro