Many thought Abercrombie & Fitch was over after years of declining sales and fast fashion competition from companies. But now, the retail company is one of the fastest growing stocks, beating out Nvidia in growth in the year dominated by AI.

WSJ breaks down Abercrombie’s turnaround playbook used to rebrand the retailer in a challenging and declining market.

Chapters:
0:00 Abercrombie’s fall
0:55 New leadership and tactics
2:38 Transformation and growth
7:28 Industry impacts

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