Skip the waitlist and invest in bluechip art for the very first time by signing up for Masterworks: https://masterworks.art/modernmba

Purchase shares in masterpieces from artists like Pablo Picasso, Banksy, Andy Warhol, and more. How Masterworks works:
Create your account with your traditional bank account
Pick major works of art to invest in or our new bluechip diversified art portfolio
Invest, hold shares in works or trade them in our secondary marketplace

See important Masterworks disclosures: https://www.masterworks.io/about/disc...

Avocados have become one of the world's most popular foods in the past two decades. Americans these days eat 9 pounds of avocados annually and that’s a huge leap compared to 2001, when the average American only ate 1 pound a year. As domestic consumption and global interest have soared, so have production and prices. Yet as prices have reached to alltimehighs, demand has not stopped. Whether it’s avocado toast or guacamole in a Chipotle bowl, consumers continue to pay the premium for this fruit in the name of taste and nutrition.

These twenty years of appreciation have turned avocados into a multibilliondollar industry where farmers nickname the fruit “green gold”. The avocado industry is so lucrative that it’s become a target for organized crime, leading people to label avocados as modern day blood diamonds. In this episode, we’ll cover the business of avocados, the major players, and how this simple fruit is at the heart of the political and economic relationship between the US and Mexico.

Join the Modern MBA community   / modernmba  

☕ Support Modern MBA on Patreon and unlock bonuses like additional content, exclusive essays, and regular Q&A:   / modernmba  

Audio Editing & Mixing: Sonalf

0:00 Green Gold
6:11 The Golden Hass Standard
13:12 Farm to Store Supply Chain
15:57 Breadth vs Depth
20:12 Billion Dollar Oligopoly