Arjun Vaidya an earlystage investor and a VC shares his journey of building a successful Ayurveda brand in India. From the initial struggles to the ultimate success, he covers everything you need to know about launching a D2C brand in today's competitive market.

Key Points Covered:
The rise of Indian pride in consuming local brands
The shift towards online business models and the pivot to D2C
The Transformation of Indian Business Post2014
The challenges and costly mistakes encountered along the way
Strategies to build a brand that stands out in a crowded market
How to create a unique selling proposition (USP) to differentiate your brand

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Discover the secrets behind the rise of his Ayurveda brand, the challenges faced, and the strategic pivots that led to a thriving online business.

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