Basically, size is design detail that kinda splits the audience. 36mm watches can be perceived as "too big" or "too small" and both views are typically advocated by vintage or modern watch lovers, respectively.

But why is that such a dividing topic and why does size even matter?

Read the full article here:
https://goldammer.me/blogs/articles/h...

0:00 Intro
1:40 Historical Background Check on Watch Sizes
3:00 Watch Size Heat Map
4:03 Not All Diameters Are Made Equally
4:49 Tool Watche Have to be Bigger
5:35 Beyond Complications
6:23 Not All Watches Getting Bigger
7:10 Conclusion

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