From its recordbreaking sales to the surprising decision by EA to bench the FIFA name, we're diving into the drama where strategy meets sport. Witness the evolution from 2D sprites to billiondollar licensing deals, and the strategic gameplay not just on the pitch but in boardrooms. With a nod to the rivalry that had gamers choosing sides like it's El Clásico, we'll explore how EA's quest for authenticity led to a name change more controversial than a VAR decision in a World Cup final. So, lace up for a journey through the highs, lows, and laughoutloud moments in the game behind the game.

⏱ Timestamps
00:00 Why EA Killed FIFA?
01:36 EA's FIFA vs PES
04:56 EA vs FIFA: The War Begins
06:40 Why FIFA Lost
09:08 The Future

About
Athletic Interest is a video essay series that investigates business stories from the world of sports.

✅ Follow
Email list: https://athleticinterest.substack.com/
Instagram:   / athleticinterest  

Watch more
Most popular: https://bit.ly/36ZZ3Qe
Latest video: https://bit.ly/2MpsDW6

#easports #fifa #eafc24 #football