There’s no visual difference between American chocolate and European chocolate but there’s definitely a taste difference. Cheddar explains the scientific reason why American chocolate tastes “sour” to European consumers.

Further reading:
The Irish Times
https://www.irishtimes.com/lifeands...

Business Insider
https://www.businessinsider.com/whyb...

NY Times
https://www.nytimes.com/2007/07/11/di...

BBC
http://www.bbc.com/news/magazine3192...

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