Being over 40 and starting a content creation journey can feel overwhelming, but you're not alone. In this video, I break down the emotional hurdles we face—like that deep feeling of shame, embarrassment, and even cringe when putting ourselves out there. But guess what? Those feelings are totally normal for people our age! We weren’t raised to share our lives with the world, and the idea of being “seen” online can be terrifying. I’ll talk about why those feelings come up, and more importantly, how you can move past them.

If you've ever sat in front of the camera, completely frozen, unsure of what to do with your hands, or afraid of coming across as awkward, this video is for you. I’ll share simple, actionable tips I use to look more natural on camera—even though I still feel a bit cringy inside. You’ll learn how to embrace the weirdness and finally get comfortable creating content, even if it still feels a little awkward. Because, spoiler alert: it’s going to feel uncomfortable, but that’s part of the process!

I’ll also dive into the deeper “why” behind creating content. Whether you want to quit your job, grow your business, or simply share your experiences with the world, having a strong reason to keep going is what will push you through the discomfort. I want to help you figure out that why so you can stay motivated, even when it feels embarrassing.

So if you’ve been putting off starting your YouTube channel because of fear or shame, this is your sign to take that leap. It’s time to start showing up, even when it feels cringy. I’m here with you on this journey—awkwardness and all.

Let me know in the comments if you’ve felt cringy or embarrassed while creating content. We’re in this together! Don’t forget to hit subscribe for more tips on building your brand as a content creator over 40.

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I’m Jen Navaro, Brand, Content & Community Strategist, and my mission is to help Millennials and Gen X'ers grow their personal brands through content creation and storytelling. Whether you're just starting out or looking to refine your strategy, this channel is all about empowering you to build a powerful personal brand and create content that resonates.

How to Work with Me: Interested in personalized help? I offer consulting services to help you grow your personal brand and business. You can email me at [email protected]


Recommended Tools & Equipment: Check out some of the tools and equipment I use to create my content:

iPhone Mount, Lighting, and more:
Visit my Amazon Storefront https://amzn.to/3qJnGPf
Editing Software I Use:
Try Descript here https://get.descript.com/7gkwor7sr6ym


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Questions or Business Inquiries?
Feel free to reach out to me via email at [email protected] for any questions or collaborations.

**Some of the links above are affiliate links, which means I may earn a small commission if you make a purchase through these links. It doesn’t cost you anything extra, and it helps support the channel!**

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