Zendaya: the Hollywood superstar with two Emmys, a Golden Globe, and 180 million Instagram followers. Instead of the usual suspects like Nike or Adidas, she signed with On. So, what is going On?

Let's rewind. Tennis legend Roger Federer, once Nike's poster boy, made headlines by leaving the swoosh and joining On. Think of it as the sportswear equivalent of breaking up with the popular kid to start a garage band – and becoming a rockstar. On went from garden hose prototypes to billiondollar sales in just a few years.

On's secret? Innovation, direct sales, and a touch of Swiss precision. Even The Rock gave them a free Super Bowl shoutout.

Is Nike sweating? With Zendaya and Federer, On is climbing faster than your heart rate on a treadmill. Check out our latest video to see how On is turning the sportswear game upside down – one cloud at a time.

⏱ Timestamps
00:00 What is On?
01:44 Nike vs On
02:16 The Rise
04:47 The Strategy
09:00 The IPO
12:00 The Future

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Athletic Interest is a video essay series that investigates business stories from the world of sports.

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